×
37 717
Fashion Jobs
H&M
Retail Flagship Visual Manager
Permanent · Chicago
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles
ESTÉE LAUDER COMPANIES
Manager, Product Manager
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton
TIFFANY & CO
Coordinator, Human Resources
Permanent · New York
ROSS STORES
District Manager
Permanent · San Diego
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (Henry Town) - Mcdonough, ga
Permanent · McDonough
BOBBI BROWN
Manager, Marketing - jo Malone London & Editions de Parfum Frédéric Malle, Travel Retail Worldwide
Permanent · New York
OLD NAVY
Loss Prevention Agent - Four Flaggs
Permanent · Niles
OLD NAVY
Unassigned Assistant Manager, Merchandising - The Plaza at Citrus Park
Permanent · Tampa
OLD NAVY
Assistant Manager, Customer Operations - Towne Ctr @ Laurel
Permanent · Laurel
OLD NAVY
Assistant Manager, Customer Operations - Memorial City Mall
Permanent · Houston
OLD NAVY
Assistant Manager, Merchandising - Freeport Vlg Station
Permanent · Freeport
OLD NAVY
Assistant Manager, Merchandising - sf Premium Outlet
Permanent · Livermore
OLD NAVY
Assistant Manager, Customer Operations - Arrowhead Crossing
Permanent · Peoria
OLD NAVY
Assistant Manager, Merchandising - Vintage Oaks
Permanent · Novato
OLD NAVY
Assistant Manager, Merchandising - Marketplace @ Hamden
Permanent · Hamden
OLD NAVY
Assistant Manager, Customer Operations - Lancaster Tanger
Permanent · Lancaster
OLD NAVY
Assistant Manager, Product Operations - Market at Birdcage
Permanent · Citrus Heights

Garnier goes organic in L'Oreal bid to lift mass market sales

By
Reuters API
Published
today Nov 8, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

L'Oreal is rolling out organic skincare treatments at its Garnier brand as it looks to lift sales in its sluggish mass market unit, tapping a growing demand for more naturally-sourced products that is upending industries from cosmetics to food.

The organic range, which includes anti-ageing creams made from a lavender derivative and lemongrass face cleaners, are due to hit shelves in France and Western Europe as of early 2019 - L'Oreal


The French beauty firm has been investing like peers in bio-friendly ointments to make headway in a fast-growing niche still dominated by small, specialised companies that got a headstart on larger rivals.

But the launch is also part of efforts to revitalise the group's consumer products division, where growth is slow compared to its thriving luxury brands such as Lancome.

Momentum has faltered in the division even as its Maybelline make-up and L'Oreal Paris labels do well in markets like China. Its third pillar, Garnier, however, is struggling from a lack of new ranges and its exposure to a tough Brazilian market.

The organic range, which includes anti-ageing creams made from a lavender derivative and lemongrass face cleaners, are due to hit shelves in France and Western Europe as of early 2019, L'Oreal said. It did not comment on whether they would be exported further.

L'Oreal, which also launched an entirely new organic cosmetics range, La Provencale, for the French mass market in October, said it aimed to bring the products to a wide audience, with prices for the Garnier ranges capped at 10 euros (8.71 pounds).

"We saw that there was a gap between what was on offer and very strong demand among consumers for natural, organic products," said Celine Brucker, head of L'Oreal's consumer products division for France.

Though still small - organic products made up under two percent of the French cosmetics market in the year to end-September, according to consultancy IRI - it's one of the fastest growing segments.

Global sales rose 35.4 percent over that period, compared to a 1.4 percent fall in the broader beauty and hygiene market that also comprises products like sanitary towels, IRI said.

Consumers growing increasingly wary of chemicals in their beauty treatments also have more tools at their disposals to research brands, including mobile phone apps that scan products and list toxic ingredients.

L'Oreal bought vegan beauty manufacturer Logocos Naturkosmetik in August as part of its push, and this year launched its first entirely-plant based hair dye for use by salon professionals.

At one point L'Oreal owned Britain's The Body Shop, one of the pioneers of ethical and natural cosmetics, but the business struggled as competition in the segment rose and it was sold off last year to Brazil's Natura Cosmeticos.

The company's mass market division posted 2.3 percent sales growth in the third quarter, unchanged from three months earlier. CEO Jean-Paul Agon said the performance was "still under what we wanted to achieve", but added he saw signs of improvement in the months ahead.

© Thomson Reuters 2019 All rights reserved.