Gen Art launches first women’s fashion brand Openhouse
New York City-based talent incubator Gen Art announced last week the launch of its women’s fashion label slated to debut this fall.
Openhouse, Gen Art’s new women’s collection, is inspired by the many designers and artists that the agency has highlighted throughout the years. The collection will be designed in Los Angeles and will consist of athletic clothing, t-shirts, washed denim, long button-down shirts and shirtdresses. Gen Art will also work with designers on seasonal Openhouse collaborations, with the first collaborator being street artist Jacqueline Levine.
Gen Art is a talent incubator that launches new talent in film, fashion, music and art. Since its launch in 1995, Gen Art has been at the forefront of experiential programming and dedicated to showcasing emerging talent through a variety of initiatives.
The agency most recently showcased its fashion design talent at Capsule in February including House of Cannon, iiJin, Uma K and Gen Art Fresh Faces in Fashion 2015 winner Daniel Silverstain. Past Fresh Faces include Zac Posen, Phillip Lim, Rebecca Taylor, Rodarte and Duckie Brown.
Openhouse will debut at Bauhaus in Hong Kong and prices will range from $100 to $300.
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