×
79 096
Fashion Jobs
NORDSTROM
Asset Protection - Security Ambassador - Valley Fair
Permanent · San Jose
NORDSTROM
Asset Protection - Security Ambassador - Galleria at Roseville
Permanent · Roseville
NORDSTROM
Retail Stock - Great Lakes Crossing Rack
Permanent · Auburn Hills
ROSS
dc Operations Manager
Permanent · Shafter
ROSS
dc Maintenance Manager
Permanent · Buckeye
MACY'S
Asset Protection Detective, Pleasanton Stoneridge - Full Time
Permanent · Pleasanton
MACY'S
Asset Protection Detective, Riverpark - Full Time
Permanent · Fresno
MACY'S
Asset Protection Security Guard, Mall at Greece Ridge Center - Full Time
Permanent · Rochester
MACY'S
Asset Protection Detective, Lakeside - Full Time
Permanent · Sterling Heights
MACY'S
Asset Protection Detective, Walt Whitman - Full Time
Permanent · Huntington Station
MACY'S
Retail Fulfillment Associate, Menlo Park - Full Time
Permanent · Edison
MACY'S
Asset Protection Detective, Gurnee Mills - Full Time
Permanent · Gurnee
MACY'S
Asset Protection Detective, City Creek Center - Full Time
Permanent · Salt Lake City
MACY'S
Retail Fulfillment Associate, Maplewood - Full Time
Permanent · Maplewood
MACY'S
Asset Protection Detective, Coral Square - Full Time
Permanent · Coral Springs
MACY'S
Asset Protection Captain, South Bay - Full Time
Permanent · Boston
MACY'S
Asset Protection Detective, Stockton Sherwood - Full Time
Permanent · Stockton
MACY'S
Retail Fulfillment Associate, Springfield - Full Time
Permanent · Springfield
JCPENNEY
Asset Protection Manager
Permanent · Boise
JCPENNEY
General Manager
Permanent · Farmington
JCPENNEY
Salon Manager
Permanent · Downey
JCPENNEY
Transportation sr Specialist
Permanent · Haslet
Published
Jan 18, 2022
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gen Z-focused Heat mystery fashion box platform gets funding from LVMH, Antler

Published
Jan 18, 2022

High-end streetwear mystery box specialist Heat has received a $5 million seed funding investment from a group led by LVMH Luxury Ventures and venture capital firm Antler as it seeks to expand.


Heat



The Gen Z-focused company was founded only in 2019 by Joe Wilkinson and Mario Maher, and its #Heatbox was claimed to be the first luxury fashion mystery box globally.

Since then, it has bought unsold inventory from over 60 luxury labels — including Off-White, Palm Angels, Amiri, Billionaire Boys Club and Casablanca — and it has a heavy focus on sustainability. Labels owned by LVMH are also expected to be available via the platform.

It hypes the individual drops via Instagram and YouTube and its customers get a monthly mystery box of products that are rarely discounted. Pricing is discounted but not at bargain basement levels — products worth $675 will be sold for $400, for instance. They tend to sell out very fast. 

It has over 600,000 Instagram followers, and has sold around 20,000 of its boxes (containing 100,000+ SKUs).

CEO Wilkinson said the company wants to “disrupt the traditional approach to luxury fashion” and will be using the new investment cash to “create innovative and immersive e-commerce experiences – implementing gamification, AI-driven personalisation, and interactive drops – all whilst driving sustainability”.

Antler partner Martell Hardenberg called it “one of the greatest opportunities in luxury retail with consumer behaviour changing dramatically over the coming years”.

Copyright © 2023 FashionNetwork.com All rights reserved.