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Nov 15, 2016
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Gents acquired by Ridge Capital Partners, names Creative Director

Published
Nov 15, 2016

Men’s lifestyle brand Gents has a new parent company in Ridge Capital Partners. The New York-based private equity firm has acquired Gents, which the brand announced on Tuesday along with its relaunch.


Wendell Brown, Gents Creative Director at Large


 
Joshua Reed founded Gents after serving at Gilt as Men’s Public Relations Director and at Calvin Klein as Director of PR. With the acquisition, Reed will serve as Gents Chairman of the Board and will remain active with the company. In addition, Gents Advisory Board Member Ryan Fishoff will lead the brand as Managing Partner, effective immediately, and Gents President/Creative Director Trey Alligood will remain with the brand as a consultant.
 
Wendell Brown, former Senior Fashion Editor at Esquire and former Fashion Editor at DNR, has also joined Gents as Creative Director at Large.

“Josh Reed’s vision for luxury fashion has come to life in Gents,” said Fishoff. “Both Josh and Trey have done a tremendous job building the brand and laying out a great foundation for future success. The Ridge team is excited to take it to the next level. Wendell Brown has a unique talent for men’s style. We’re fortunate to have him aboard and are excited to grow Gents into one of the best contemporary menswear brands.”
 
Gents launched in November 2012 with luxury baseball caps and apparel. The brand also participated in New York Men’s Day in 2014 alongside David Hart, J. Lindeberg and Carlos Campos among others. Gents plans to expand at the retail level and continue expanding its collection beyond caps. Brown’s vision for Gents involves growing the brand’s collection and introducing accessories and luxury athleisure.
 
Gents is available at over 200 global retail doors including Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Fred Segal.

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