German brand Oliveda goes public, plans in the works for LA store

By

Rebecca Taras

Published
May 12, 2017

Oliveda is primarily known for its famous Olive Tree Therapy—aka Mediterranean Ayurveda, which has been proven by medical tests to turn back a user's biological clock up to ten years in 14 days. Now the German natural cosmetics leader Oliveda just went public and is planning to open its first U.S. store in Los Angeles this summer.

With current stores operating in Berlin, Dusseldorf and Taipei, the company says it is preparing to open an additional 20 own stores, plus 100 franchise stores around the world by 2020. Following its initial public offering on the NASDAQ just a few days ago, it’s well positioned for this ambitious plan. Oliveda’s U.S. headquarters in Santa Monica, California are located in a LEED Gold-certified Water Garden Complex, thus staying true to the company’s sustainable mission and vision.

Found and CEO, German real estate broker-turned-health enthusiast Thomas Lommel, has more than just high-tech organic cosmetics in the works. He is also working on green tech “wearables,” specifically high-tech wristbands called Olives. Unlike other wearable technologies, these bands offer an array of ways to manage stress (think meditation to the sound of the trees), but they also feature traditional bells and whistles such as the ability to measure heartbeat, blood pressure, steps, calories, etc.

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By September 2017, Oliveda’s wearables channel will be incorporated into Oliveda International Inc., starting with the German headquarters, which has generated more than 65% growth in Germany, Austria and Switzerland in 2016. When it comes to the company’s May 2017 IPO, Lommel anticipates a market capitalization of $50 million. By 2020, the company predicts it will reach a market capitalization of at least $200 million after launching its exclusive wearable “Olive” device and implementing a plan to aggressively expand internationally.