Germany's Rebelle plans expansion with investment from Italy's Mediaset

By

Jennifer Braun

Published
Jul 5, 2018

German-based fashion e-commerce website Rebelle.com has received a multi-million-euro investment from Italian media company, Mediaset. 

 
The exact financial terms of the deal were not disclosed, but the investment is expected to go towards Rebelle’s expansion plans. The strategic partnership also includes Ad4Ventures, a venture capital initiative created by Mediaset.
 
Besides Italy, the online platform, which buys and sells second-hand luxury fashion and designer items, has plans to expand into other European markets with communication and promotion tactics distributed through Mediaset.

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“With this long-term partnership, we can push the international rollout of Rebelle and grow our brand awareness in Italy to a new level,” said Rebelle’s founder and CEO Cécile Wickmann. “Italian consumers are important contributors to our international marketplace. Working with Mediaset allows us to reach out to an even broader group of potential new customers with our unique selection of preloved designer items.”
 
The investment follows a multimillion-dollar deal with Danish investor Friheden Invest A/S, launched last year. Most recently, Rebelle also announced that is was taking over Scandinavian competitor "The 2nd Edit", as part of the company’s international growth strategy. 
 
Launched in 2013, around 60 per cent of the company’s transactions are now outside Germany. The website hosts more than 100,000 selected designer items from brands such as Hermès, Chanel and Louis Vuitton for over 1 million visitors per month.

Rebelle has a customer base in 29 countries. It employs a staff of 110 in Germany, Britain, the Netherlands and Italy, and is headed by Cécile Wickmann and co-founder Max Laurent Schönemann.