Giant Tiger launches 3 New Children's Lines

By

Jennifer Braun

Published
Aug 18, 2016

Canadian owned family discount store Giant Tiger announced on Wednesday the launch of 3 new children's lines.
 
The three brands are; Monkey Bars for girls and boys sizes 2-6X; Bella & Birdie for girls sizes 7–14; and Survival Gear for boys sizes 8-16.
 

The brands each have their own unique personalities. Monkey Bars is "energetic and fun, perfect for playdates to preschool", while Bella & Birdie "is all about confident and cool girls who are ready to explore their inner fashionista", Giant Tiger explains in a news statement. The Survival Gear collection is for boys who are “fun, fearless and always up for adventure."
 
"As a proud Canadian retailer, we have developed our three new brands to meet the needs of Canadian kids and families" explains Brian Hession, Vice President Softgoods & Footwear Buying, Giant Tiger Stores Limited, in a news statement. "These fashionable collections are designed to be versatile and stand up to the wear that naturally occurs with kids clothing.”

As part of the launch of the kids' lines, Giant Tiger also introduced the Happiness Guarantee, which allows customers to return all items along with the receipt for a full refund, no time limit.

The collections are now available in stores. 
 
Giant Tiger has over 220 locations across Canada and employs over 8,000 team members.