Published
Feb 6, 2018
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Giant Tiger relaunches women's essentials under Carisma

Published
Feb 6, 2018

Canadian discount retailer Giant Tiger has relaunched its women's sleepwear, intimates, and basics brand, under the new brand name, Carisma.

Giant Tiger's new women's essentials line, Carisma - Giant Tiger

 
This new women's brand includes every day essentials from bras and underwear to socks, pyjamas and slippers. 
 
"Carisma combines fresh, contemporary styles with quality, all at the great prices our customers know and trust," sais Brian Hession, VP Softgoods, Giant Tiger Stores Limited, in a news statement. "The pieces coming out of this brand are approachable and relaxed while being very on trend. Customers will love the attractive colours, the soft textures and comfortable fit in a range of sizes, including plus. It's a brand that Canadian women can count on."

The new line follows a two-year fashion transformation at Giant Tiger, which included the launch of 3 new children's lines in fall 2016, as well as the launch of new women's wear brands in Spring 2016 and men’s wear brands in fall 2017.
 
"Giant Tiger knows the female shopper, and more specifically, the Canadian Mom is often busy and time starved.  With that in mind we've paid attention to creating cohesive and easy to mix-and-match collections to compliment any figure making shopping stress-free and affordable.” added Karen Sterling, VP Marketing, Giant Tiger Stores Limited.
 
The collection is being launched with a "Galentine's Day" campaign, a day for women to celebrate the 'gals' in their lives who make a difference. 
 
Giant Tiger is Canada's largest discount store. It is Canadian owned and has a store network of over 240 locations and 8,300 employees across Canada.

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