Giuseppe Zanotti teams up with Young Thug on sneaker release

By

Jennifer Braun

Published
Dec 19, 2021

Giuseppe Zanotti has teamed up with rapper Young Thug to launch its newest sneaker dubbed, the Cobras.

As part of the partnership, the Grammy Award-winning rapper can be found fronting the campaign, captured by photographer Cam Kirk, where he showcases the latest sneaker style in four tone-on-tone iterations including pink, red, black, and white.

The Cobras, first introduced during Milan Fashion Week in September, are a men’s low-top style characterized by a 3D cobra snake that wraps around the body and sole of the shoe. While the snake symbolism is often referenced by Zanotti on his dress shoes, it is the first time he uses it on a sneaker. 

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It’s not the first time Young Thug collaborates with a luxury label. Most recently, in October, Young Thug also shared his talents with Givenchy where he created a soundtrack for the release of its third ready-to-wear collection from creative director Matthew Williams, which was showcased in Paris. In October, he equally released his second studio album.  

The sneakers are now available in the U.S. at select Giuseppe Zanotti flagship stores and retailers. They are also available globally at the brand’s online store. The Cobras retail for $1,190 per pair.