×
74 314
Fashion Jobs
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · New York
TJX COMPANIES
Loss Prevention Detective
Permanent · Midland
MARSHALLS
Loss Prevention Detective Full-Time
Permanent · Reynoldsburg
BANANA REPUBLIC
General Manager - Streets @ Southpoint
Permanent · DURHAM
OLD NAVY
Assistant General Manager - Puerto Rico Premium
Permanent ·
RALPH LAUREN
Full Time Sales Professional
Permanent · Boston
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Santa Anita
Permanent · Arcadia
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Fashion Valley
Permanent · San Diego
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Oakridge
Permanent · San Jose
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Fashion Fair
Permanent · Fresno
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Palm Desert
Permanent · Palm Desert
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Santa Anita
Permanent · Arcadia
ABERCROMBIE KIDS STORES
Abercrombie Kids - Brand Representative, South Shore
Permanent · Braintree
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Parkway Plaza
Permanent · El Cajon
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Cherry Creek
Permanent · Denver
COTY
Director, PR/im, Social & Digital-Covergirl & Rimmel
Permanent · New York
MACY'S
Asset Protection Detective, Southland - Full Time
Permanent · Hayward
MACY'S
Retail Cosmetics Sales - Shiseido, Miami International - Part Time
Permanent · Miami
URBN
fp Movement Stylist
Permanent · TIBURON
URBN
fp Movement Key Holder Part-Time
Permanent · TIBURON
URBN
Free People Assistant Visual Manager
Permanent · WOODCLIFF LAKE
SACK OFF 5TH
Keyholder
Permanent · ROSEMONT
Translated by
Cassidy STEPHENS
Published
Oct 17, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Givaudan launches fragrance co-creation service in China using artificial intelligence

Translated by
Cassidy STEPHENS
Published
Oct 17, 2022

With China expected to become the world's second largest fine fragrance market within the next three years, just behind the US, Swiss fragrance and flavour company Givaudan is launching a fragrance co-creation service for its Chinese customers using artificial intelligence via a partnership with the Tmall Innovation Centre.


Givaudan's Suisse headquarters - DR


"Our unique co-creation model allows brands to fully participate in the fragrance creation process. Using a visual touch screen, customers can quickly bring their olfactory vision to life. The interactive process takes place in close collaboration with our perfumers, taking advantage of the latest data provided by TMIC and the infinite creation capabilities of Carto (e.n: the AI-based creation tool for perfumers)," explained Yaling Li, Givaudan's fragrance director, China and South Korea.

This alliance with TMIC follows a partnership signed in June 2021 between Givaudan and Tmall, the Chinese group Alibaba's platform, to accelerate fragrance creation by analysing data on consumer behaviour.

The new project offers Givaudan's Chinese customers a five-step service: a creative phase involving research and analysis, olfactory visual exploration, digital fragrance co-creation using AI-based instant sampling technology, a finished product proposal and, finally, the new product validation, launch strategy and marketing plan.

From January to the end of September, Givaudan's sales increased by 6.1% excluding currency effects to CHF 5.4 billion (5.6 billion euros).

Copyright © 2023 FashionNetwork.com All rights reserved.