Givenchy reveals first childrenswear collection

By

Erin Floyd

Published
Apr 19, 2017

Givenchy childrenswear is no longer confined to the wardrobes of celebrity offspring – the French fashion label has just revealed its first offering in miniature, a 130-piece collection set to hit stores internationally in July 2017.

 The line comprises 60 pieces for girls, 40 for boys and 30 for babies. Featuring a star motif and a sombre palette, the collection for Autumn/Winter 2018 channels the label’s edgy streetwear-infused aesthetic, with pieces include bombers, denim, and child-sized replica versions of the house’s couture looks.

Plans for the line were first announced in December 2016, ahead of former Creative Director Riccardo Tisci’s departure and the appointment of Clare Waight Keller to the role in March 2017. Now, under Keller's watch, the in-house design studio will create two children's collections per year, retailing at around 80 euros for a t-shirt, 150 for trousers or a dress, and up to 300 for a coat. The line is licensed by the Paris-based CWF Group, who will produce and distribute the collection to 150 sales points and stores globally. A limited selection will become available via the Givenchy website.

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Tisci had previously created one-off Givenchy garments for North West and Blue Ivy Carter (daughters of the designer's famous friends Kim Kardashian and Beyoncé, respectively), including pint-sized couture gowns, leather jackets and t-shirts. With its debut collection launch, Givenchy is arriving fashionably late to the childrenswear scene: several years after the spate of childrenswear launches from brands including Gucci, Chloé and Dolce & Gabbana.

Michael Kors is one of the aspirational fashion players also to have recently expanded its range, launching its Michael Michael Kors girls' footwear in Europe for the first time in 2016. Indicating the continuing viability, perhaps, of a market heavily influenced by the media-friendly exposure of celebrity fashion 'mini-me's: the value of the global childrenswear market is expected to swell to $291 billion by 2020, according to Global Industry Analysts.