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Glossier announces 'Glossiwear' clothing

Published
today Jul 15, 2019
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Cult skincare brand Glossier has entered yet another new category with the launch of Glossiwear. 

Instagram @glossier


The Glossier clothing was unveiled in an Instagram post from the company, which showed a model wearing a hoodie in the brand’s signature pink color.

“Limited edition GlossiWEAR coming Wednesday July 17th!” the company wrote in the caption. “Made just for you. Sign up @ Glossier.com/glossiwear to be first to know when it’s here.”

The Glossiwear reveal marks the latest category launch for the billion-dollar company, which was launched in 2014. Founded by Emily Weiss on the back of Weiss's beauty blog, 'Into the Gloss', Glossier’s millennial-focused, direct-to-consumer model has amassed a cult following, with the brand’s current Instagram follower count amounting to 2.1 million.

Earlier this year, the company was valued at $1.2 billion following the announcement that its business exceeded $100 million for 2018, with annual revenues more than doubling. A testament to its brand power, the company was among the first to be featured on Instagram’s @shop page, launched in May.
 
Currently, Glossier offers a range of skincare products, a core range of cosmetics like mascara, Boy Brow, cream blush and lip gloss and a fragrance, in addition to its more colorful line of cosmetics, Glossier Play.

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