Glossier drops new Glossier Play make-up line

By

Sarah Ahssen

Translated by
Nicola Mira

Published
Mar 4, 2019

With Glossier Play, US cosmetics brand Glossier is plunging into the world of make-up and colour. The line is out on Monday March 4 and features four products: a gel eye-liner, a shiny lip lacquer, an eye-shadow and a highlighter, plus an eye-pencil sharpener and a make-up brush.

While the current Glossier line, with products like an eyelash gel or the Cloud Paint foundation for face and lips, is based on a simple, effortless beauty routine, Glossier Play is designed to drench the daily make-up ritual into a rainbow of colours. Glossier Play is available for the time being in 28 shiny and mat hues, including blue, yellow and glitter, and will add more shades soon.  

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Glossier was launched in 2014 as a cosmetics pure player by beauty blogger Emily Weiss. According to Weiss, in 2018 it topped the $100 million (€88 million) revenue mark