Glossier launches in Sephora across North America

By

Jennifer Braun

Published
Feb 23, 2023

Glossier officially launched on Thursday at Sephora stores across the United States and Canada, as well as online and on the Sephora app.

The move extends Glossier's product accessibility, which was previously only available via their direct-to-consumer website and branded stores in locations like Los Angeles, London and Miami.

In Sephora, the brand’s line up of products is housed against a lush Glossier-pink backdrop. Customers can expect to find familiar elements from the brand’s flagship stores including the iconic wavy tray tester system, as well as their signature "You Look Good" mirror.

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"Glossier is built on community, and Sephora is not only an iconic global retailer but also embodies our commitment to community," said Kyle Leahy, Glossier chief executive officer. 

"It is a beauty destination and the perfect partner for Glossier's first-ever retail relationship. We both strive to celebrate the joys of beauty discovery and it's where so many of our customers are already shopping. Before this collaboration was even announced, Glossier was one of the most searched brands on Sephora.com."

The brand’s entry into Sephora means Glossier shoppers can also take advantage of Sephora's Beauty Insider program, unlocking new perks and points. 

"We could not be more excited to kick off this long-awaited partnership with Glossier and bring its fun, diverse, and approachable product assortment to our Sephora clients," said Carolyn Bojanowski, EVP merchandising at Sephora. 

"Glossier comes with an incredibly rich history and an existing — and very passionate — fan base. We're thrilled to be able to bring its beloved products to our Sephora clients, who have been asking for this for quite some time. We look forward to helping to usher in this new chapter for Glossier and officially welcome them to our Sephora community."

Glossier was founded in 2014 by Emily Weiss and reached cult status before the Covid-19 pandemic halted operations and forced the company to close all stores. It has since opened new locations. 

Weiss announced her decision to step down as CEO in May, handing the position over to Leahy, who joined the cosmetics brand in November 2021 as its first chief commercial officer.