Golf Town updates its retail strategy

Canada’s largest specialty golf retailer Golf Town announced on Thursday new plans for its retail partners under its new management and ownership. 

Golf Town was recently bought by Fairfax Financial and CI Investments from the chain's U.S. parent company, which was seeking protection from its creditors earlier this year.

Golf Town looks to bring excitement back to Golf. -


Now, officially under new management and ownership, the golf retailer says “it is bringing back excitement and innovation to the golf retail category across Canada as we re-establish our focus on being a strong, stand-alone Canadian-only premier golf and apparel retailer.”

The new company is now forging new relationships with all of its key retail partners, including premier industry brands such as Taylor Made, Callaway, Under Armour, Adidas, Acushnet, Puma, Cobra and Ping. The company plans to use these relationships to help get the newest and most innovative products to Golf Town stores across Canada.

The new Golf Town has 48 stores in Canada, compared to 55 before the buy out, and an e-commerce business. Since only October 31, the new Golf Town has acquired approximately CDN$30 million of new retail inventory from its partners.

The company sales a broad selection of the best brands in golf and offers a variety of items including golf apparel, shoes, and accessories.

Under the new management, the entire management team will now be located in Canada.

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