Good American to open its first store in Los Angeles
Six years after the launch of fashion brand Good American, founders Emma Grede and Khloé Kardashian have announced the upcoming opening of their first flagship store in Los Angeles. Scheduled for the first quarter of 2023, the store will be located on the second level of the Westfield Century City shopping center.
A symbol of the "body positive" movement, Good American will carry its inclusive denim line, ready-to-wear, swimwear, shoes and accessories in a wide range of sizes.
Good American said in a statement that its opening will allow the brand to "further flip the traditional retail model on its head and own the inclusive shopping experience from start to finish by delivering an even more inviting, accommodating and empowering space for women to shop."
Last May, Good American made a name for itself locally by opening a pop-up store on Melrose Avenue in collaboration with Zara and presenting a capsule collection dedicated to denim.
The brand is also present online via its e-shop and is developing wholesale partnerships with Nordstrom, Saks Fifth Avenue and Revolve.
In addition to the opening of the flagship store in Los Angeles, two other stores will open in other American cities.
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