Google, Apple, Louis Vuitton, Hermès: Big brands' value evaluated

In the battle for brand influence, Apple edged out Google as the most influential global brand and Louis Vuitton maintained its 10-year reign, keeping the top spot on the luxury chart as brand analyst company Millward Brown released its rankings on Wednesday.


Apple

The 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking was released Wednesday by WWP and Millward Brown, and ranked Microsoft in the third position, followed by IBM.

For Louis Vuitton, it's been 10 years of domination over Hermès, Gucci and Chanel who finished in the second, third and fourth spots, respectively, when it came to luxury houses.

Rounding out the top ten in the luxury category are: Rolex, Cartier, Prada, Burberry, Michael Kors and Tiffany's.

The Top 10 brands in the ranking's luxury category - Millward Brown

Of the 13 categories tracked in the ranking, luxury declined most in Brand Value, with a 6 percent drop compared with a 16 percent rise a year ago.

In the personal care category, L'Oréal Paris took the top spot, with nearly a triple brand value as that of the next beauty brand on the list, Lancôme.

And in the apparel category, the top ten brands, in descending order, are Nike, Zara, H&M, Uniqlo, Next, Ralph Lauren, Adidas, Hugo Boss, Lululemon and Tommy Hilfiger, with Nike and Zara far ahead of the rest of the pack.

Monica Karski with Relaxnews

Copyright © 2019 AFP-Relaxnews. All rights reserved.

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