Goop launches G. Label Men

Gwyneth Paltrow’s haute-lifestyle brand Goop has debuted its first men’s apparel collection, G. Label Men.

For its premiere, G. Label Men offers a concise collection of four sweaters, a hoodie and a cardigan in cashmere, linen and cotton. Each of the collection’s pieces is made in Italy from Italian yarns. Available through Goop’s e-commerce platform, prices for the menswear pieces range from $450 to $525.

“For our first men’s collection, we took classic men’s knits—then kicked them up a notch or two,” Goop said on the G. Label launch page. “The zip-up hoodie comes with beautiful leather pull-tabs, the polo shirt is made of the softest cashmere, and the raglan sweatshirt is finished with navy piping—all details you won’t find on the stuff that’s already in a guy’s closet.”

To accompany the new label, Goop - which began in 2008 as a newsletter before exploding into the high-profile lifestyle brand it is today - has also launched Goop Men, a men’s monthly newsletter.

“Welcome to the goop club, fellas,” the brand wrote in an Instagram post on June 2.
“Today, we present @goopmen, a monthly newsletter devoted to the dudes and covering everything from health to travel to an occasional circadian-rhythm-supporting lightbulb. Then there’s #GLabel Men—a collection of classic, made-in-Italy knits. And by “classic” we mean they’ll look great on everyone. And by “made in Italy” we mean “made in Italy.”

The menswear launch comes just after the debut of G. Label swimwear at the end of May. In addition to its men’s offering and swim pieces, Goop’s in-house apparel business also includes G. Label, G. Label Core Collection and G. Sport.

Goop launches G. Label Men

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