May 3, 2018
Grayes launches capsule designed by notable Canadian women
May 3, 2018
Canadian professional workwear brand Grayes has launched a capsule collection designed in partnership with four notable Canadian women.
Dubbed 'Driven by Grayes', the four women each designed an item for the four-piece collection with their individual workwear style and professional attitude in mind.
“At Grayes, our first priority has always been designing pieces that women feel good in,” said Stephanie Ray, Founder of Grayes. “That’s why it was such a natural progression for us to collaborate with women who inspire us through their careers and other accomplishments. We feel strongly about uplifting, supporting, and celebrating women in all different professional industries. This campaign is our way of doing just that.”
The four women include Tech Leader Kirstine Stewart, well-known for her time at Twitter Canada, who designed a clean-cut white blazer; Laura McGee, the founder and CEO of Diversio, who designed a belted cap sleeve dress; Michelle Khalili, Private Capital Veteran, who designed a navy v-neck dress; and finally, Elena Mayer, Mining Maven, who designed a colourful knee-length dress.
The collection launch is accompanied by a campaign video. It shares insight from the women on each of their signatures piece, why they felt connected to the campaign and a behind-the-scenes look at the campaign photoshoot
The capsule collection is now available for purchase online at grayes.com.
The brand, founded in 2016 by Stephanie Ray, was created as a solution to Ray’s own experiences shopping for workwear. Last fall, the company launched a brand and e-commerce refresh.
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