Oct 24, 2018
2 minutes
Grayes partners with Michele Romanow for Canadian campaign
Oct 24, 2018
Canadian professional workwear brand Grayes has partnered with television personality and serial entrepreneur Michele Romanow to take its Driven by Grayes campaign across Canada.
Bringing its online presence offline, the Canadian-made brand will host a series of pop-up shops in cities across Canada where an event series featuring local professional women will be hosted by Romanow.
“I love supporting Canadian entrepreneurs, and Grayes fits the bill perfectly. Their clothes are perfect for professional women, whether they’re an entrepreneur like me or in more traditional office settings,” said Romanow, in a news statement.
"Just like I’ve discovered my entrepreneurial style through building five companies, I’ve discovered my personal style as well. Whether you’re in the boardroom or off duty, it’s important to feel good about yourself while staying true to your own personal style, so I’m excited to partner with Grayes to hear how other women across Canada use their personal style to help them stay ‘driven’.”
The campaign 'Driven by Grayes' kicked off in May with a capsule collection where four notable Canadian women, including the likes of tech leader Kirstine Stewart, were selected to design an item for the four-piece collection.
The Fall partnership with Romanow extends the campaign across the country and also includes a selection of Michele’s Picks.
The brand, founded in 2016 by Stephanie Ray, was created as a solution to Ray’s own experiences shopping for workwear. Last fall, the company launched a brand and e-commerce refresh.
“The Driven by Grayes campaign has highlighted how we’re helping women across Canada express themselves at work, and Michele and the other women are the perfect addition to the campaign. Michele is the definition of a driven woman, and we’re excited that she’s helping to tell the Grayes story across Canada,” said Ray.
The event series kicked off Wednesday, October 17 in Ottawa, and will be followed by events in Toronto, and in Western Canada in early 2019.
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