Greats and Noah launch skate-inspired collaboration sneaker

By

Obi Anyanwu

Published
Jun 16, 2016

Brooklyn-based footwear brand Greats has followed up its partnership with Robin Hood with a new footwear collaboration with Noah.

 
The skate-inspired sneaker is a chukka silhouette with a suede and canvas upper and padded collars, and is available in black, navy and pink. The navy sneaker features a blue ankle, navy toe and white laces and outsole and the pink colorway has a pink ankle, and black toe, outsole and laces.
 
The collaboration sneaker pays homage to the skating days of Noah founder Brendon Babenzien and Greats’ founder Ryan Babenzien. The brothers grew up in East Islip, New York and spent much of their days playing different sports.

In an interview with High Snobiety, Brendon said about the collaboration, “We’re both in the position to do it now. For my part, if there wasn’t a shoe in my mind to do, I wouldn’t have done it. It wasn’t opportunistic, it was a practical decision because it’s a good shoe, and we could do something fun with it.”
 
Noah was first introduced in 2002, but it was put on hold until 2015. The brand opened its first store on Mulberry Street in New York City in October. Babenzien launched Greats with footwear vet Jon Buscemi in August 2013.
 
The Greats x Noah collaboration sneaker launches on June 16 at 3pm.