×
33 234
Fashion Jobs
HUDSONS BAY
Marketing Manager - Mayfair
Permanent · Victoria
SAKS FIFTH AVENUE
Store Merchandising Associate
Permanent · Greenwich
HUDSONS BAY COMPANY (HBC)
Senior Manager IT Procurement
Permanent · Toronto
SAKS FIFTH AVENUE
Sales Manager - Calgary
Permanent · Calgary
HUDSONS BAY COMPANY (HBC)
Senior Warehouse Supervisor
Permanent · Toronto
HUDSONS BAY
Asset Protection / Loss Prevention Investigator
Permanent · Calgary
HUDSONS BAY
Asset Protection / Loss Prevention Investigator
Permanent · Vancouver
SAKS FIFTH AVENUE
Analyst, Advertising Business Office
Permanent · New York
HUDSONS BAY COMPANY (HBC)
Coordinator, International Vendor Compliance
Permanent · Wilkes-Barre
SAKS FIFTH AVENUE
Assistant General Manager - Operations
Permanent · Greenwich
HUDSONS BAY
Director, Design
Permanent · Toronto
SAKS FIFTH AVENUE
Store Merchandising Associate
Permanent · Chicago
SAKS FIFTH AVENUE
Human Resources/Talent Acquisition Coordinator
Permanent · Boston
SAKS FIFTH AVENUE
Human Resources/Talent Acquisition Coordinator
Permanent · Boston
VF
Vans District Manager, Dallas
Permanent · Costa Mesa
VF
Manager, Sustainable Products Data
Permanent · Denver
MICHAEL KORS RETAIL INC
Sales Supervisor, Sawgrass
Permanent · Sunrise
DESIGNER BRANDS
Sales Supervisor Part-Time
Permanent · Mount Pleasant
DESIGNER BRANDS
Sales Supervisor Part-Time
Permanent · Savannah
DESIGNER BRANDS
Sales Supervisor Full-Time
Permanent · Ann Arbor
DESIGNER BRANDS
Inventory Control Accountant
Permanent · Columbus
DESIGNER BRANDS
Sales Supervisor Part-Time
Permanent · Eugene

Gucci and Tencent join forces

By
AFP-Relaxnews
Published
today Dec 2, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gucci is teaming up with the tech giant Tencent to expand its digital offering.


Gucci - Spring-Summer2020 - Womenswear - Milan - © PixelFormula



The luxury Italian fashion brand and the Chinese conglomerate known for social networks such as QQ and WeChat are partnering on a native content project, WWD reports.

Together, the duo will "establish a framework that will stimulate innovation and leadership in digital strategies spanning the Internet of Things, Artificial Intelligence, Data Science, Smart Retail, Content Generation and Digital Thought Leadership," WWD has learned, with Martin Lau, president of Tencent, saying: "Through this collaboration with Gucci, we will jointly build exceptional experiences for Gucci's community, conveying Gucci's fashion sensibility and contemporary aesthetics to Chinese consumers."

In October, the companies launched a series of short films titled ‘Gucci Inspiration Map' that featured multiple international stars and Gucci ambassadors, ranging from the Chinese actress and singer Chris Lee and the actor Wu Lei to Lady Laura Burlington, Countess of Burlington. According to WWD, the series has racked up over 64 million views on Tencent video and Gucci platforms in China so far.

Other luxury brands such as Burberry, Longchamp and Michael Kors have also invested heavily in Chinese social media platform experiences such as WeChat mini-programs over recent years.
 

Copyright © 2020 AFP-Relaxnews. All rights reserved.