Gucci and The North Face launch second collection
To narrate the second phase of this collaboration, Alessandro Michele conceived a campaign shot by French twins Jalan and Jibril Durimel set in Iceland to showcase the collection in action.
Featuring ready-to-wear, soft accessories, luggage and shoes, the collection includes pieces like hiking boots, multi-pocketed backpacks and warm, insulated jackets that reference the outdoor world of The North Face.
The ready-to-wear selection includes a number of bombers and vests that feature the classic GG monogram all-over as well as reimagined styles from The North Face iconic ‘90s attire, decorated with colorful prints, some of which inspired by Gucci’s archive.
Additionally, customers can find an exclusively designed selection of outerwear applied to remastered styles from the ‘70s that features the latest proprietary technologies from The North Face.
The collection also embodies the commitment of both partner brands to sustainability with the use of Econyl – a nylon fabric created from regenerated materials. Moreover, 100 percent of the down insulation is certified to the Responsible Down Standard by Control Union.
In terms of packaging, the garment and carrier bags, boxes and pouches have been strategically designed to reduce environmental impact, while all paper and cardboard come from sustainably managed forest sources.
The collection will be distributed through designated stores and ephemeral Gucci pop-ups, including in North America, where dedicated Gucci pop-ups are expected to open in mid-January at New York’s Fifth Avenue, Aspen, Chicago, and Toronto Bloor.
A dedicated product selection will also be available from The North Face stores in New York, Beijing, Shanghai and Tokyo, while a limited selection of The North Face x Gucci pieces will also be on sale on gucci.com.
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