×
20 029
Fashion Jobs
NIKE
Operations Manager-Digital Fulfillment
Permanent · Memphis
NIKE
Lead Product Manager
Permanent · Beaverton
BOBBI BROWN
Director, Digital Consumer Experience & Education
Permanent · New York
ESTÉE LAUDER COMPANIES
Keyholder - Cosmetic Company Store - 10 Hrs - Tampa Premium Outlets - Lutz, fl
Permanent · Lutz
CONVERSE
Technical Product Manager, Supply Chain Delivery
Permanent · Boston
NIKE
Loss Prevention Manager Incidents & Safety
Permanent · Beaverton
NIKE
Lead Product Manager, Advanced Analytics & Machine Learning
Permanent · Beaverton
NIKE
Distribution Center Area Manager
Permanent · Memphis
BATH & BODY WORKS
Regional Asset Protection Manager - Bath & Body Works - Dallas
Permanent · Dallas
VICTORIA'S SECRET
Brand Operations Manager-Foothills Fashion
Permanent · Fort Collins
BATH & BODY WORKS
Manager, Public Relations
Permanent · Reynoldsburg
ESTÉE LAUDER
Beauty Sales Manager - Estee Lauder - 35Hrs - Del Monte - Monterey,ca
Permanent · Monterey
ULTA BEAUTY, INC.
IT Operations Specialist
Permanent · Bolingbrook
ULTA BEAUTY, INC.
Manager Corporate Strategy
Permanent · Bolingbrook
NIKE
Technical Product Manager
Permanent · Beaverton
NIKE
Operations Manager, Whq/na Accounts Payable
Permanent · Beaverton
NIKE
Marketplace Operations Manager
Permanent · Beaverton
NIKE
Learning Manager, Digital & Multimedia Development
Permanent · Memphis
NIKE
Distribution Center Area Manager
Permanent · Lake Forest
BATH & BODY WORKS
Manager, Email Marketing
Permanent · Reynoldsburg
BATH & BODY WORKS
Recruiting Senior Manager
Permanent · Reynoldsburg
VICTORIA'S SECRET
Brand Operations Manager-White Oaks
Permanent · Springfield

Gucci’s confinement cast of creatives

Published
Jul 17, 2020
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Leave it to Alessandro Michele to make a collection video unlike anything we’ve seen before; one whose cast was composed of the creative team that designed the actual clothes and accessories on display.

 


 
Presented Friday morning, the final day of the four-day debut Milan Digital Fashion Week, the house’s contribution was entitled Gucci Epilogue. And all shot in Rome.

​“I wanted to honor the magic ritual of a fashion show: a sacred and unique liturgy thanks to which creative thinking is revealed and offered as an interpretation to a community of free spectators. I wanted to lift the curtain on the backstage,” explained Michele, who appeared several times in a pop-up window in this online show.

Artfully staged inside Palazzo Sacchetti in Rome, a particular beautiful Renaissance palace on central via Giulia, distinctive for its brilliant trompe l’oeil Renaissance frescos and giant heads of goddess that adorn its terracotta roof. It’s also located a few hundred yards from both Michele’s own apartment and his Gucci design studio.


Gucci Spring/Summer 2021



This was actually a live streaming, even if it featured lots of pre-recorded videos. It began by focusing on one unknown woman in a white waffle cotton dressing gown about to get her makeup done pre-show, as masked individuals scurried about. She turned out to be Sandrine Delloye, Gucci’s kid’s designer; one of a dozen senior individuals from Michele’s creative team who made up the cast. Taking creative confinement and husbanding one’s resources to a new level. 
 
Delloye wore one of the final looks, number 76E, shamrock green pants; silk blouse and turban with a fab floral print blazer. While hand bag designer Beatrice Gianni wore the first look, a classic assemblage by Michele of worsted G logo waistcoat and jacket over red knee-length skirt and snakeskin boots. Finished with a silver pendant cross and multiple chunky bangles it was vintage Alessandro – a happy meeting of déclassé aristocrat and well-read intellectual babe.

In a co-ed collection, women’s wear designer Daniele Grande was next up in a faded plaid gent’s coat worn over a Gondolier’s sweater and jeans. Like most every look, Daniele was shown in triplicate: often model’s color card photos, that were super-imposed on life images of the interior of the palazzo, or the garden, where a small round trampoline had been installed. Occasionally the color cards were video, making it very easy to get a precise idea of the actual clothes.  Each shot often juxtaposed by photos of fruit and vegetables – from earthy tomato to purple cabbage to split peas.


Gucci Spring/Summer 2021



A voiceover explained this was all a Final Act of the Fairy Tale, the end of a trilogy. Michele appearing on screen again post-show, explaining that due to the pandemic, “the creator had now become the performer.”

All told, a very witty manner in which to display a particularly colorful and playful Gucci collection, where the clothes were intermingled with shots of cracked dolls; 19th century drawling rooms; and worn settees in abandoned yards.

“In the company where I work, people share the idea that change is essential, interesting and must be practiced, that you need to be brave. And not only did I practice courage, but I understood that you don’t really need courage, you just need to do what you feel,” concluded Michele, after probably his most personal aesthetic statement to date in his revolutionary reign at Gucci.

 

Copyright © 2020 FashionNetwork.com All rights reserved.