×
82 109
Fashion Jobs
OLD NAVY
General Manager - Electric Ave
Permanent · Terre Haute
OLD NAVY
Asset Protection Lead - Generalist
Permanent · San Antonio
OLD NAVY
Asset Protection Lead - Generalist
Permanent · San Antonio
OLD NAVY
General Manager - Dewitt Commons
Permanent · DeWitt
OLD NAVY
Asset Protection Lead - Generalist
Permanent · Selma
FOOT LOCKER
Human Resources Coordinator
Permanent · Junction City
FOOT LOCKER
Overnight Assistant Operations Manager
Permanent · Columbus
FOOT LOCKER
Senior Business Systems Analyst (Remote)
Permanent · St. Petersburg
NORDSTROM INC
Manager - Asset Protection - Cascade Station Rack
Permanent · Portland
NORDSTROM INC
Manager - Asset Protection - Cascade Plaza Rack
Permanent · Beaverton
MICHAEL KORS RETAIL INC
Part Time Sales Supervisor, Fort Lauderdale Galleria, Fort Lauderdale fl
Permanent · West Palm Beach
ATHLETA
Chief of Staff to Ceo (Athleta)
Permanent · San Francisco
GAP INC
Asset Protection Service Representative - Forest Hills Gap Austin st
Permanent · New York
GAP INC
Manager, Operations Strategy
Permanent · San Francisco
GAP INC
Product Manager ii– Api Management
Permanent · San Francisco
GAP INC
Senior Marketing Manager – Cobrand
Permanent · San Francisco
SHISEIDO
Analyst, Business System
Permanent · Columbus
ADIDAS
Manager Procurement
Permanent · Portland
L'OREAL GROUP
Manager, Customer Relationship Management (CRM) - l'Oreal Professional Products Division
Permanent · New York
L'OREAL GROUP
Manager, Analytics, CRM & Media - l'Oreal Professional Products Division
Permanent · New York
COTY
Manager, na Compliance
Permanent · Sanford
OLD NAVY
Asset Protection Lead - Multi-Unit
Permanent · Mt. Juliet
By
AFP-Relaxnews
Translated by
Nicola Mira
Published
May 6, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gucci’s new lipstick ad campaign turns imperfections into assets

By
AFP-Relaxnews
Translated by
Nicola Mira
Published
May 6, 2019

Gucci has launched its first lipstick collection with a headline-grabbing, innovative advertising campaign in which there is no place for perfection. Alessandro Michele, the Italian luxury label’s creative director, who was involved in the design of Gucci’s first lipstick range, decided to highlight, rather than gloss over, the imperfections on the campaign’s models’ faces.



The criteria of beauty are perhaps changing. If this isn’t the case, then Gucci is definitely going down a brave road with its newly launched advertising campaign for the label's first-ever lipstick line. The mouths of the new collection's ambassadors, pictured in close-up shots, are totally unlike those that are usually featured on adverts for make-up products.

Contrary to what can be seen elsewhere, the models’ teeth are neither perfectly straight nor polished, and certainly not sparkling white. Even the skin around the lips has not been cleared of blemishes. In other words, the models are ordinary women, their ordinary imperfections becoming appealing assets, far from the normal beauty canons.



For the campaign, Michele resorted to ambassadors with an unconventional style, like punk musician Dani Miller, alongside models Achok Majak, Mae Lapres and Ellia Sophia. The four young women have been photographed by Martin Parr.

The Gucci Beauty lipstick collection features 58 shades with different types of finish, including a satin effect.
 

Copyright © 2022 AFP-Relaxnews. All rights reserved.