×
42 255
Fashion Jobs
VICTORIA'S SECRET
Brand Operations Manager-The Mall at Wellington Green
Permanent · Wellington
VICTORIA'S SECRET
Senior Project Manager, Store Operations
Permanent · Columbus
PINK
Manager, PR & Brand Partnerships
Permanent · Reynoldsburg
NIKE
Director, HR Business Partner - Global Operations & Logistics
Permanent · Beaverton
CONVERSE
dc Operations Manager
Permanent · Boston
NIKE
Material Design Director - Catalyst Footwear
Permanent · Beaverton
NIKE
Global Brand Experience Design Director - Men's Studio
Permanent · Beaverton
NIKE
Lead Video Editor - Global Brand Imaging Studio - l.a
Permanent · Los Angeles
NIKE
Associate Product Line Manager-Global Football Apparel, Promo & Licensed
Permanent · Beaverton
NIKE
Global Corporate Narrative Communications Director
Permanent · New York
CONVERSE
Learning & Development Manager
Permanent · Boston
NIKE
Director, Application Security
Permanent · Beaverton
NIKE
Product Manager, Member And Partner Experiences
Permanent · Beaverton
NIKE
Global Payments Business Analyst
Permanent · Beaverton
NIKE
Brand Experience Design Director - la Brand Creative Studio
Permanent · Los Angeles
NIKE
HR Manager - Global Digital
Permanent · Beaverton
NIKE
Financial Analyst - Global Finance Apparel And Equipment
Permanent · Beaverton
NIKE
Digital Commerce Experience gO-To-Market sr. Manager
Permanent · Beaverton
NIKE
Global Catalyst Brand Management, Relationship Manager
Permanent · Beaverton
NIKE
Art Director, Global Brand Defining
Permanent · Beaverton
NIKE
Maintenance Area Manager
Permanent · Byhalia
NIKE
Product Manager, Carrier Services
Permanent · Beaverton
Translated by
Robin Driver
Published
Jun 21, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gucci unveils centenary collection in Milan

Translated by
Robin Driver
Published
Jun 21, 2021

Gucci is not hosting a runway show in Milan this year. It's latest collection, Aria, was shown online in April, while its next offering will hit the catwalk in Los Angeles on 3 November. Nonetheless, the Italian house wanted to be present in some way at Milan Fashion Week Men's, if nothing else as a show of solidarity with the national fashion sector. The brand therefore organised an event during the fashion week's opening, on Friday and Saturday. 


A bag from the anniversary collection - Gucci


It was in the VIP lounge, on the first floor of the brand's flagship store on the prestigious Via Montenapoleone, that Gucci lifted the veil on a special centenary collection for a chosen few, including FashionNetwork.com. This is just one of the many projects that the brand has presented since the beginning of the year and which it will continue to launch throughout 2021 in order to celebrate its anniversary, including collections, the release of the Gucci 1921 fragrance, a high jewellery presentation and the reorganisation of the house's archives in Florence, with an event scheduled at Pitti Uomo at the beginning of July. 

The Gucci 100 anniversary collection, which will go on sale at the end of September, is aimed at both men and women. The offering boasts some 50 pieces, ranging from sportswear to more formal garments, as well as a wide variety of accessories, including shoes – mocassins, mules and sneakers – bags and retro suitcases. 

The collection makes repeated references to music, which has long served as a source of inspiration for the house's creative director. But, as usual, Alessandro Michele opted for a humorous approach to the theme. The designer therefore played with Gucci's reputation in the world of music, printing t-shirts, accessories and other pieces with lines from different songs that cite the Italian brand in their lyrics, as well as with "22705," which represents the total number of songs from around the world in which Gucci is referenced. 

The house's emblematic prints and motifs, such as the double G and the horse bit, also made an appearance, popping up on coats, tops, mini-shorts and accessories, all channelling the vintage vibe so dear to the designer. The brand's historic floral prints were also featured, appearing in pretty little dresses and scarf dresses. 

Copyright © 2021 FashionNetwork.com All rights reserved.