Guerlain turns to experts for sustainability drive

By

Sarah Ahssen

Translated by
Nicola Mira

Published
Jul 14, 2021

Luxury perfume and cosmetics label Guerlain, owned by the LVMH group, has recently created a ‘sustainability board’, a committee of 13 recognised experts in various fields, whose mission will be to help Guerlain define and deploy a series of strategic initiatives promoting sustainable development. Guerlain's ambition is to become a benchmark in a “new luxury,” in line with the LVMH group’s sustainability programme called Life 360. 

Among the committee members, Yann Arthus-Bertrand, the board’s honorary president, Nirmala Séon-Massin, director of know-how at France’s National Natural History Museum, Marie-Sarah Adenis, co-founder of bio-tech company Pili, and Thierry Dufresne, founder and president of the French apiology institute.

The board's mission is to jointly develop with Guerlain a series of solutions on strategic issues like eco-formulations, eco-design, ingredient traceability and bee preservation, the latter a topic that is close to the label’s heart.

In October 2020, Guerlain promoted Cécile Lochard to the post of head of sustainable development.