Guess outlines plans for 100 stores in Russia by 2016

By

Lauren Walker

Published
Jun 26, 2013

At the opening of Guess’ Russian headquarters and showroom in Moscow last week, CEO and creative director Paul Marciano took the opportunity to talk of the brand’s plans in the Soviet Union.

“Our business is developing well in Russia and our goal is to continue with the identification and creation of partnerships in all regions and principal cities with valid local entrepreneurs,” said Marciano. “Our target is to open more than 100 stores under license by 2016.”

Currently, Guess’ entire product line is available in 35 franchised stores in major cities such as Moscow, Sochi and Saint Petersburg and via a network of multi-brand stores across the country. Seven further franchised stores are scheduled to open over the summer months.


Lauren Walker