×
37 893
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor - Cabazon Outlet
Permanent · Cabazon
LA MER
Manager, Global Supply Chain Operations - Inventory
Permanent · New York
MAC
Business Development – Key Consumer Manager, Mac
Permanent · New York
H&M
Retail Flagship Visual Manager
Permanent · Chicago
JBCSTYLE
Art Director
Permanent · NEW YORK
JBCSTYLE
Sales Operations Coordinator
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles
ESTÉE LAUDER COMPANIES
Manager, Product Manager
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton
TIFFANY & CO
Coordinator, Human Resources
Permanent · New York
ROSS STORES
District Manager
Permanent · San Diego
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (Henry Town) - Mcdonough, ga
Permanent · McDonough
BOBBI BROWN
Manager, Marketing - jo Malone London & Editions de Parfum Frédéric Malle, Travel Retail Worldwide
Permanent · New York
OLD NAVY
Loss Prevention Agent - Four Flaggs
Permanent · Niles
OLD NAVY
Unassigned Assistant Manager, Merchandising - The Plaza at Citrus Park
Permanent · Tampa
OLD NAVY
Assistant Manager, Customer Operations - Towne Ctr @ Laurel
Permanent · Laurel
OLD NAVY
Assistant Manager, Customer Operations - Memorial City Mall
Permanent · Houston
OLD NAVY
Assistant Manager, Merchandising - Freeport Vlg Station
Permanent · Freeport
OLD NAVY
Assistant Manager, Merchandising - sf Premium Outlet
Permanent · Livermore

Guess partners with I:CO for nationwide wardrobe recycling program

Published
today Oct 23, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Guess has become the latest brand to step up its eco-consciousness, partnering with textile recycling company I:Collect (I:CO) to launch a nationwide wardrobe recycling program. The Guess Resourced initiative had its first mini-launch in California in June of this year, and launched across the country on Tuesday. 


Donated items deemed unwearable will be converted into items likecleaning cloths or recycled into fibers for products such as insulation and new textiles. - Via Guess


As part of the program, Guess will give customers who bring in five or more items of unwanted clothing or shoes to any local Guess, Guess Factory, G by Guess, or Marciano store, a 15% discount on any new Guess item in-store or online. 

Using I:CO's sorting, reuse and recycling system, donated items deemed unwearable will be converted into items like cleaning cloths or recycled into fibers for products such as insulation and new textiles. While this approach does repurpose materials, it's worth noting that some environmentalists contest the usefulness of this recycling technique given that many synthetic fibers and textile blends are difficult to separate and unable to be reused. 

Nonetheless, the company will promote the new program in its 295 brick-and-mortar stores, as well as via its e-mail list, social media platforms, and online on its e-commerce websites.

“Guess has joined a global industry pledge to promote a circular fashion system – the idea that fashion should last, and be continuously repurposed, reused and recycled,” said Victor Herrero, Guess CEO, in a release. “Partnering with I:CO helps us achieve our goals and work on these initiatives to adapt our company and engage our employees, customers, and community on developing a more sustainable fashion industry.”

As an additional promotion, Guess released a video for the sustainability program on its YouTube page and website. In the video, representatives from businesses like a cotton farm, a meal delivery service, and a music recording studio explain the innovative ways that clothing and shoes can be re-used. 

The program is an extension of the denim brand's sustainability plan released in the 2016/2017 fiscal year. Guess plans to expand Resourced globally by 2020.

Copyright © 2019 FashionNetwork.com All rights reserved.