H&M introduces new Conscious Exclusive collection

By

Jennifer Braun

Published
Apr 5, 2016

On Monday, H&M introduced the new H&M Conscious Exclusive collection and the retailer’s first World Recycle Week campaign, at a New York Event, alongside Conscious Commerce co-founders Olivia Wilde and Barbara Burchfield.
 
For a second year, H&M has joined forces with Wilde and Burchfield to promote sustainability within the fashion industry.

 
As previously reported, this year’s collection is inspired from the archives of the Musée des Arts Décoratifs, located in the Palais du Louvre in Paris.
 
New to this year’s collection are three wedding dresses, one of which was lit with fibre optics to showcase the craftsmanship and design specially created by Paris-based Korean artist Tae Gong Kim.

The event also highlighted pieces made from sustainable materials, such as eucalyptus bark for a pair of high fashion flats and plastic bags for a pair of cat-eye sunglasses.
 
The complete H&M Conscious Exclusive collection will be available on Thursday, April 7 in 165 stores worldwide and online at hm.com. This will coincide with the opening of the H&M sponsored Musée des Arts Décoratifs' exhibition, “Fashion Forward-300 Years of Fashion.” H&M will launch their World Recycle Week initiative in stores on April 18.