H&M launches summer campaign

The fast fashion retailer features models Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima in its summer 2015 campaign.

Ahead of the campaign's official launch on April 30, H&M has revealed a first image, showing the four models wearing boho attire and strolling on the beach.

The clothes include lightweight sundresses, long flowing skirts and tropical prints. Monochrome looks and a variety of bikinis will also feature, according to the brand.

Ads

A TV ad will feature the exclusive single "Sun in Shining" by the Swedish duo Axwell /\ Ingrosso.