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Reuters
Published
Mar 30, 2012
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H&M's new line of stores to be called "& other stories"

By
Reuters
Published
Mar 30, 2012

HELSINKI - H&M's new line of stores will be called "& other stories", daily Dagens Nyheter wrote on Friday.

H&M, which reported its first-quarter results on Thursday, said it would open the first of its new stores early next year.

"We see the new chain as complement to H&M. It will have slightly higher prices and the quality will be a little better, but it will still be in line with our basic concept - fashion and quality at the best price," the paper quoted H&M spokeswoman Camilla Emilsson Falk saying. Emilsson Falk confirmed the name of the new chain.

Dagens Nyheter said the trade mark covered among other things, hair products, bed linen, table cloths and sporting goods.

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