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COTY
Marketing Director
Permanent · NEW YORK
By
AFP
Published
Nov 18, 2014
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H&M to expand its e-commerce in Europe

By
AFP
Published
Nov 18, 2014

H&M announced on Tuesday that it will be intensifying its e-commerce expansion with the opening of eight new online stores in Europe.

From the H&M online holiday catalogue | Photo: H&M


"We are planning on opening online stores in Belgium, Bulgaria, Czech Republic, Hungary, Poland, Portugal, Romania, and Slovakia in 2015," the group announced in a press release.

In 2014, H&M opened four large online stores in France, Spain, Italy and China. Online purchasing is already available in nine countries, including the United States and the United Kingdom.

The chain has also announced the opening of stores in India, Peru, South Africa and Taiwan in 2015.

H&M manages 3,300 stores and plans on opening another 375 in the year.

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