×
33 251
Fashion Jobs
MARMAXX
70185-Loss Prevention Training Specialist
Permanent · Pinellas Park
HOMEGOODS
Distribution Center Supervisor
Permanent · Bloomfield
HOMEGOODS
lp Detective
Permanent · Lewes
TJ MAXX
Multi-Store lp Detective
Permanent · Columbia
MARSHALLS
70118-lp Detective
Permanent · Stockton
TJX CORPORATE
Product Manager ii
Permanent · Marlborough
MARSHALLS
70118-lp Detective
Permanent · Metairie
TJ MAXX
Loss Prevention Customer Service Associate
Permanent · Phoenix
TJ MAXX
Loss Prevention Detective
Permanent · Dallas
TJ MAXX
Loss Prevention Detective
Permanent · Wylie
MARSHALLS
70118-lp Detective
Permanent · Baton Rouge
TJ MAXX
Loss Prevention Customer Service Associate
Permanent · Phoenix
TJ MAXX
Loss Prevention Detective
Permanent · Wauwatosa
JOCKEY
Direct to Consumer Buyer - Fashion Industry
Permanent · Kenosha
L'OREAL GROUP
sr Analyst - Brand Finance (Ppd - Matrix & Biolage)
Permanent · Berkeley Heights
L'OREAL GROUP
Account Coordinator, Walgreens - Consumer Products Division
Permanent · Deerfield
L'OREAL GROUP
Director, Brand Communications (Maybelline Dmi)
Permanent · New York
L'OREAL GROUP
Director, Corporate Communications - Consumer Products Division
Permanent · New York
L'OREAL GROUP
Coord - International Business Development
Permanent · Los Angeles
L'OREAL GROUP
Manager - Marketing (Color & Brush) IT Cosmetics
Permanent · Jersey City
L'OREAL GROUP
Kiehl's Since 1851 - sr. Manager/ Director, Instructional Design & Education
Permanent · New York
VICTORIA'S SECRET
Manager, Raw Materials
Permanent · New York
By
Reuters
Published
Oct 9, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

H&M's outlet brand Afound tweaks strategy toward online

By
Reuters
Published
Oct 9, 2019

​Fashion retailer H&M’s newest independent business, outlet brand Afound, will focus more on online expansion and less on physical store expansion than previously planned, it said on Tuesday.


Afound said in June it would enter the Netherlands this year, with an online store as a first step - Afound


“This is a conclusion we’ve drawn after our first year. There’s a general market trend, we draw conclusions from how we see that Afound’s customers like to shop,” Hummel said.

Profit at H&M, the world’s No. 2 fashion group after Zara owner Inditex, has slid for years due to slowing sales at its core brand’s physical stores.

It has said that its newer brands’ stores have performed better. The company does not report individual results for the newer brands.

Afound - H&M’s first operation to market external brands as something more than a mere add-on to its own ranges - said in June it would enter the Netherlands this year, with an online store as a first step, as part of a long-term strategy to expand in Europe.

“We will evaluate market by market which role the physical presence is to have for us,” Hummel said on Tuesday.

She said no decisions had been made to close existing stores but around 50 central roles in Sweden focused on physical store operations would be cut, reducing staff overall to around 100. The strategy shift was first reported on by Swedish online publication Breakit.

© Thomson Reuters 2021 All rights reserved.