H&M to help circulate Red Cross messages on social media

Mar 26, 2020
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H&M has opened up its social media channels to help share important health and safety messages from leading aid organisations. 


The fashion retailer has more than 120 million followers from all over the world, which means its posts and campaigns could help spread messages to millions of people.

One of the humanitarian organisations getting access to H&M’s social media channels is the Red Cross, which has just over 300,000 Instagram followers across its American, British and International channels.

“The current situation is affecting each and every one of us, and like many other organisations, we are doing our best to help.  Opening up our social media channels and letting aid organisations utilise our reach is one way we can contribute. We are currently in discussions with other organisations and are also looking into the possibility of sharing other H&M channels”, said Sara Spännar, head of marketing and communication at H&M.

The Swedish fashion retailer is also using its supply chain capacity, including fulfilment infrastructure, to produce and quickly deliver personal protective equipment to hospitals and healthcare workers.

More than half of the group’s stores have closed to halt the spread of coronavirus, and the board has decided to scrap a planned dividend payment of SEK 9.75 per share.

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