H&M to open Home concept store on Regent Street

By

Sandra Halliday

Published
Dec 14, 2018

H&M is continuing its love affair with London’s Regent Street and said this week that it will open a new H&M Home concept store there next spring at number 208.

The new store will cover around 700 square metres across two floors and will offer the full Home assortment, plus the newly launched range of furniture, lighting and the Classic Collection.

Although Regent Street has increasingly become the destination of choice for many fashion flagships, it’s also got a lively interiors offer. Nearby the new store is department store Liberty while Anthropologie is not far way and Zara Home is further down the street. And, of course, let’s not forget Arket, H&M’s other concept offering interiors.

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The Home concept was first launched earlier this year across five European markets – Denmark, Sweden, Norway, Germany and the UK. The UK debut was at the extended Westfield London mall, but a Regent Street debut brings the brand into the heart of Europe’s busiest shopping area.

The Home chain aims to “an inspiring interiors destination that will bring together the latest products from the full assortment, as well as a selection of pieces from a curated selection of other brands.”

The retailer said it’s “investing in a next level customer experience, and we could not have hoped for a better location for our upcoming concept store.”

More details, including the opening date and any other products, services and experiences that will be available at the store, will be shared in the new year.