×
64 875
Fashion Jobs
MACY'S
Colleague, Visual Security Officer, Glendale Galleria - Flex
Permanent · Glendale
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Birmingham
JORDAN
Jordan Brand Planning Manager - Dick's Sporting Goods
Permanent · Pittsburgh
ROSS STORES
Store Protection Specialist
Permanent · El Cerrito
ROSS STORES
Store Protection Specialist
Permanent · Commerce
MARSHALLS
Retail Department Supervisor--Stockroom/Warehouse
Permanent · Slidell
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Upland
ULTA BEAUTY, INC.
General Manager
Permanent · San Antonio
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Orem
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Pearland
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Columbus
ULTA BEAUTY, INC.
co - Sales Manager
Permanent · Winston-Salem
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Shreveport
KOHLS
Full-Time Loss Prevention Officer
Permanent · Aurora
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · West Bloomfield Township
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Blue Springs
KOHLS
Full-Time Loss Prevention Officer
Permanent · Chino
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Canton
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Washington
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Lansdale
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Hamden
ESTÉE LAUDER
Aveda Sales Executive Director - Minneapolis, mn
Permanent · Minneapolis
By
AFP
Published
Jan 12, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

H Moser takes aim at new Swiss watchmaking regulations with satirical 'Swiss Mad' watch

By
AFP
Published
Jan 12, 2017

A Swiss watchmaker on Thursday unveiled a one-million-euro "Swiss Mad" wristwatch with a case made of local winter cheese and a dial recalling the nation's distinctive red-and-white flag.


The watch, which comes housed in Swiss cheese - H. Moser


The tongue-in-cheek edition by H.Moser targets new strictures on watchmakers using the "Swiss Made" label who now have to source 60 percent of the components domestically against 50 percent earlier.

The new law came into force at the start of this year. As previously reported by Fashion Network, H.Moser has dropped the "Swiss Made" moniker since and said it would also release "the most Swiss watch ever created."

"Our Swiss Mad Watch sends a clear message to the Swiss watchmaking industry, the authorities and watch enthusiasts: the Swiss Made label is meaningless. Worse than this, it gives credibility to the worst abuses in our industry. Our response to this lax and insufficient label is derision," said Moser CEO Edouard Meylan.

The dial is smoked red with the four white lacquered indexes indicating every quarter of an hour.

The cheese fringing the case is Vacherin Mont d'Or medaille d'or, which is made in winter, and comes from the same village as Meylan. It is fortified with resin to hold up to use and time.

The steep price tag -- 1,081,291 francs ($1.0 million) -- is a reference to the date the Swiss Confederation was set up: August 1, 1291.

"All proceeds from the sale of this watch will be used to create a fund to support independent Swiss watchmaking suppliers currently suffering under the difficult economic situation and outsourcing to Asia," Meylan said.

The "Swiss Mad Watch" will be presented at the four-day international luxury watch show -- Salon International de la Haute Horlogerie -- which will be held in Geneva from Monday.Zurich, Jan 12, 2017 (AFP)

Copyright © 2021 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.