×
73 813
Fashion Jobs
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Phoenix
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Topeka
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Natick
Permanent · Natick
MACY'S
Asset Protection Detective, Perimeter Mall - Full Time
Permanent · Atlanta
MACY'S
Asset Protection Detective, Oak Brook Center - Full Time
Permanent · Oak Brook
MACY'S
Asset Protection Security Guard, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Mall at Greece Ridge Center - Full Time
Permanent · Rochester
MACY'S
Asset Protection Detective, Bowie Towne Center - Full Time
Permanent · Bowie
MACY'S
Asset Protection Detective, Cool Springs - Part Time
Permanent · Franklin
MACY'S
Asset Protection Detective, Greenbrier - Full Time
Permanent · Chesapeake
MACY'S
Asset Protection Detective, Northridge Fashion Center - Full Time
Permanent · Los Angeles
MACY'S
Asset Protection Detective, Superstition Springs Center - Part Time
Permanent · Mesa
MACY'S
Asset Protection Detective, Westminster - Full Time
Permanent · Westminster
MACY'S
Asset Protection Security Guard, Green Acres - Part Time
Permanent · Valley Stream
MACY'S
Asset Protection Detective, Sherman Oaks Fashion Square - Part Time
Permanent · Los Angeles
MACY'S
Asset Protection Detective, Woodbridge Center - Part Time
Permanent · Woodbridge Township
MACY'S
Asset Protection Detective, Center City - Part Time
Permanent · Philadelphia
MACY'S
Asset Protection Detective, State Street - Full Time
Permanent · Chicago
MACY'S
Asset Protection Detective, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Rockaway Town Square - Part Time
Permanent · Rockaway
MACY'S
Asset Protection Detective, Coral Square - Full Time
Permanent · Coral Springs
MACY'S
Asset Protection Detective, Center City - Full Time
Permanent · Philadelphia
Published
Feb 7, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

HanesBrands brings 'DreamWire Bra' underwire innovation to Bali brand

Published
Feb 7, 2020

HanesBrands is bringing the comfort innovation of its DreamWire bra to its third brand with the launch of the 'BaliOne Smooth U DreamWire' collection.


Instagram @balibras


Made with an encased and cushioned underwire design that doesn't poke or dig into the wearer, the new collection features adjustable stretch straps, a stitch-free neckline, and provides more coverage for full-figured women, offering sizes up to 42DD. The debut collection comes in four colors -- white, nude, black and lavender -- as well as two fashion colors: 'blue whimsy' and 'blackberry jam'. 

The 'DreamWire' design was previously introduced to Hanesbrand's Hanes and Maidenform brand bras in 2019, with Hanes’ 'No Poke No Pinch DreamWire T-shirt bra' becoming one of the top-ten best-selling styles within the brand’s bra assortment and the Maidenform 'Love the Lift DreamWire Push-Up bra' becoming one of the brand’s top-ten styles just weeks after launch.

“Building on the success of Hanes and Maidenform, Bali’s line extension continues to deliver on the company’s Innovate to Elevate strategy by providing imitate apparel that caters to the specific needs of all women,” said Maria Teza, HanesBrands’ vice president and general manager for bras, including Bali intimate apparel.

“We are excited to provide solution-driven technologies with styles made to create the perfect combination of versatility, support and comfort.”

Bali One Smooth U DreamWire retails for $44 and is available nationwide in Kohl’s, Macy’s, J.C. Penney and other department stores, as well as online at onehanesplace and Amazon.

In addition to Hanes, Maidenfiorm and Bali, HanesBrands also operates as the parent company of Champion and Wonderbra, among other brands. 

Copyright © 2023 FashionNetwork.com All rights reserved.