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Happy Socks opens third Los Angeles store, more U.S. stores to come

today Jul 25, 2019
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Happy Socks, the Swedish sock, underwear and swimwear brand -- known for its bright colors and eye-popping designs -- has announced the upcoming opening of its third store in Los Angeles at 29 N La Cienega Boulevard.

Happy Socks

The 484 square-foot store is located at Westfield Century City, a two-level, 1.3 million-square-foot outdoor shopping mall in L.A.’s Century City commercial district.

According to a press representative, the store “is created in the brand’s signature playful image, and will be filled with unique and inspirational design items, offering Californians and visitors a true Happy Socks shopping experience just in time for fall.”

The new location follows the opening of Happy Socks’ first-ever creative hub in L.A., named ‘The Rabbit Hole,’ which made its debut alongside the brand’s second store in the Southern California city. Each opening comes as part of Happy Socks’ recent expansion strategy, targeted at expanding the brand’s presence in North America and beyond. 
In April, the brand said it planned to open another three to five stores in L.A. and New York, with additional ambitions to open retail locations in key cities around the world. 

The newest Los Angeles store will open August 1.

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