×
82 154
Fashion Jobs
MACY'S
Manager, Business Administration
Permanent · Tacoma
OLD NAVY
General Manager - Electric Ave
Permanent · Terre Haute
OLD NAVY
Asset Protection Lead - Generalist
Permanent · San Antonio
OLD NAVY
Asset Protection Lead - Generalist
Permanent · San Antonio
OLD NAVY
General Manager - Dewitt Commons
Permanent · DeWitt
OLD NAVY
Asset Protection Lead - Generalist
Permanent · Selma
FOOT LOCKER
Human Resources Coordinator
Permanent · Junction City
FOOT LOCKER
Overnight Assistant Operations Manager
Permanent · Columbus
FOOT LOCKER
Senior Business Systems Analyst (Remote)
Permanent · St. Petersburg
NORDSTROM INC
Manager - Asset Protection - Cascade Station Rack
Permanent · Portland
NORDSTROM INC
Manager - Asset Protection - Cascade Plaza Rack
Permanent · Beaverton
MICHAEL KORS RETAIL INC
Part Time Sales Supervisor, Fort Lauderdale Galleria, Fort Lauderdale fl
Permanent · West Palm Beach
ATHLETA
Chief of Staff to Ceo (Athleta)
Permanent · San Francisco
GAP INC
Asset Protection Service Representative - Forest Hills Gap Austin st
Permanent · New York
GAP INC
Manager, Operations Strategy
Permanent · San Francisco
GAP INC
Product Manager ii– Api Management
Permanent · San Francisco
GAP INC
Senior Marketing Manager – Cobrand
Permanent · San Francisco
SHISEIDO
Analyst, Business System
Permanent · Columbus
ADIDAS
Manager Procurement
Permanent · Portland
L'OREAL GROUP
Manager, Customer Relationship Management (CRM) - l'Oreal Professional Products Division
Permanent · New York
L'OREAL GROUP
Manager, Analytics, CRM & Media - l'Oreal Professional Products Division
Permanent · New York
COTY
Manager, na Compliance
Permanent · Sanford
Published
Jan 21, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Harrods links with Pantone for colour campaign

Published
Jan 21, 2019

Luxury department store Harrods has worked with Pantone to create a New Year marketing campaign that aims to inject some colour into the grey weeks ahead.


Harrods



The Art of Color campaign has seen Pantone creating a bespoke spring 2019 colour palette for Harrods with eight tones for the “darkest time of the year” to be used to promote fashion product, accessories, beauty and interiors product this month and next.

“Harrods celebrates colour as a universal language to transform, to diversify, to update, to represent and to beautify. Colour connects us, it defines us; it is inclusive, inviting and confident,” the company said.

The campaign is being seen on its website and at its store in Knightsbridge, London, as well on its social media channels. In the physical store, there are themed windows and in-store vignettes with the company calling out designer fashion, high-end beauty and homewares products that match each hue.

So what colours does the palette include? They’re fresh but soft and suitable for transitional product, rather than being excessively bright, with the time of year lending itself to subtler hues rather than the power brights that work well in the summer months. 


Harrods



Peach Bloom, for instance, is an update on the popular millennial pink, and Sloe Gin Fizz plays on the trending rose gold tone. Meanwhile Indian Tan is a neutral with overtones of the warmer weather to come and Honey Yellow “evokes a sense of comfort and relaxation.” Easter egg is inspired by a classic periwinkle blue and, again, looks ahead to a big shopping season to come, while ruddy Crabapple has a “gently unassuming appeal”. Surf Spray is a cool tone that would work well for those affluent shoppers who can get away to warmer climes and the mossy green Laurel Wreath eases consumers into early spring. Finally, Silver reflects the metallics that are key for the new season.

Copyright © 2022 FashionNetwork.com All rights reserved.