Harry Rosen launches golf apparel, campaign

Canadian luxury menswear retailer Harry Rosen announced on Thursday the launch of a new golf offering with an accompanying campaign.

For the modern man and savvy golfer, the retailer has curated a selection of products from brands including Greyson, J Lindeberg, Brax Lab, RLS, KORS Michael Kors, Lacoste, and Psycho Bunny.

The move is part of plans to accelerate growth in the sportswear category and is also in line with the surge of interest in golf during the pandemic.

"For over six decades, Harry Rosen has helped Canadian men look and feel their best in their personal and professional lives. Advising men on how to present a look of confidence on and around the golf course is the next step," said Trinh Tham, Harry Rosen's chief marketing officer.

"We're thrilled it's come to life with the irreverent spirit inherent to our brand. The campaign is vintage Harry Rosen cheek."

The accompanying campaign includes video, out-of-home, social, in-store collateral, and print in golf publications.

The TV spots, which will air during the live broadcast of the Masters Tournament, feature all the trappings of a professional golf broadcast with expert fashion commentary.

For Harry Magazine, the retailer's fashion publication, it also tapped Taylor Pendrith, the proudly Canadian pro golfer, as he brings his swing to this year's PGA Tour in his rookie season.

The golf campaign was conceived by agency partner Zulu Alpha Kilo.

Harry Rosen launches golf apparel, campaign

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