Harry Rosen launches Harold custom clothing line
Canadian luxury menswear retailer Harry Rosen has introduced a new private label created in collaboration with its customers launching exclusively in Harry Rosen stores and online this month.
Dubbed 'Harold', the collection consists of made-to-measure traditional and modern suits, casual and business apparel, and ready-to-wear pieces all at a more accessible price point.
Harold is also rooted in customization allowing customers to choose everything from the number of buttons to the photographs they want to use on the personalized lining of their jackets and more. The collection continues Harry Rosen's tradition of using fine quality textiles and exacting stitching, offering materials from some of the most prestigious fabric mills, such as Zegna, Loro Piana, and Reda.
The launch comes as the luxury retailer is adapting to societal shifts in the need for a more flexible and personalized wardrobe, and as definitions of what is appropriate to wear for work and play continue to blur.
"Harry Rosen started in 1954 as a custom clothier. It's always been in our brand's DNA," said Ian Rosen, Harry Rosen's president and chief operating officer. "Over the years we've continuously evolved to help our customers' changing needs and helped brands bring their custom offerings to Canada. Today, we start our own.”
The collection launches with a campaign, 'Harold × You', which highlights Harold as a high-fashion collaboration between Harry Rosen's designers and its customers; showing how everyday inspiration from life can be crafted into custom garments. The campaign, includes television, social and online video, digital advertising, out-of-home, and an integration with the Juno Awards.
"Culture is at the core of fashion, and Harold allows anyone to infuse their individuality into their wardrobes," added Rosen. "We want to empower people to use inspiration from their own lives to build outfits and looks that celebrate their culture, traditions and heritage.”
Last month, Harry Rosen equally launched a new golf offering with an accompanying campaign.
Copyright © 2022 FashionNetwork.com All rights reserved.