Harry Styles album trailer sends baggy jeans searches skywards

By

Sandra Halliday

Published
Mar 28, 2022

With the Oscars on Sunday driving plenty of interest in what was worn on the red carpet, it’s clear that even after the global trauma of the pandemic, celebrity choices still have the power to drive fashion.

And sales aggregator site LovetheSales.com has found that the trailer for the soon-to-launch third album from Harry Styles has made a big impact.

The trailer for ‘Harry’s House’ gained 1.5 million YouTube views in under 24 hours and set a trend in menswear.

“The singer caused a huge uplift for the first time ever for men’s baggy flared jeans”, LovetheSales said.

It has been tracking the viral announcement and saw a 145% surge in fashion demand for ‘Men's Baggy Trousers’, compared to the prior 48 hours. 

It also saw an 82% rise in fashion demand for ‘Men’s Embroidered Tops’ and a 23% uplift in in brand searches for designer ‘Molly Goddard’.

It’s perhaps unsurprising given how many ‘top influencer’ lists Styles topped in the last year.

In November for instance, cashmere firm N peal looked at search data and found that Styles was the male celebrity whose style was searched for the most. In fact, the the pop-star-turned-model-and-entrepreneur was in the top 10s of all 11 countries it focused on.