×
36 732
Fashion Jobs
TOO FACED
Account Executive - Manhattan, New York
Permanent ·
GIII APPAREL GROUP
Accounts Payable Coordinator
Permanent · New York
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Mesa
SALLY BEAUTY CORPORATE
Dbe Barber Account Executive
Permanent · New York
SALLY BEAUTY CORPORATE
Dbe Barber Account Executive
Permanent · Nashville
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Eugene
SALLY BEAUTY CORPORATE
District Manager
Permanent · Winston-Salem
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Reno
CENTRIC BRANDS
Associate, Account Executive - Los Angeles (Hudson)
Permanent · Los Angeles
CENTRIC BRANDS
Area Manager - Bcbg - Texas
Permanent · New York
CENTRIC BRANDS
Senior Analyst - m&a - Business Development
Permanent · New York
CENTRIC BRANDS
Sales Manager, Bcbg - Division - Fashion Valley 624
Permanent · San Diego
ULTA BEAUTY
Prestige Sales Manager-Alabaster Promenade
Permanent · Alabaster
ULTA BEAUTY
Prestige Sales Manager-Shoppes of Mentor
Permanent · Mentor
ULTA BEAUTY
Prestige Sales Manager-Marshall's Plaza
Permanent · DeWitt
ULTA BEAUTY
General Manager-Lincoln Square
Permanent · Arlington
ULTA BEAUTY
Prestige Sales Manager-Water Tower Place
Permanent · West Des Moines
ULTA BEAUTY
Prestige Sales Manager-Ocean County Mall
Permanent · Toms River
ULTA BEAUTY
Retail Sales Manager-Water Tower Place
Permanent · West Des Moines
ULTA BEAUTY
Retail Operations Manager-Ocean County Mall
Permanent · Toms River
ULTA BEAUTY
Retail Operations Manager-Firewheel Town Center
Permanent · Garland
ULTA BEAUTY
Retail Sales Manager-Ocean County Mall
Permanent · Toms River

Harvey Nichols launches world first with shoppable Christmas choir

Published
today Nov 29, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Harvey Nichols is continuing its quirky approach to marketing with a Christmas campaign that sees it offering up the “world’s first” shoppable Christmas choir.


Harvey Nichols



The idea is that its choir of carol singers will visit London offices and will all be dressed in looks that are shoppable via Instagram.

The campaign started Thursday and runs for four days with the choir making visits to the offices of Google, The Telegraph newspaper, beauty giant Estée Lauder and the retailer’s own offices, Campaign reported.

The carols they’re singing will be a blend of the traditional and more fun party songs.

Deb Bee, group creative and marketing director at Harvey Nichols, told Campaign: "Christmas is the fashion season, because it’s also party season. But we know that our customers are rushed off their feet. So we have partnered with Smart Works to raise awareness of this partnership and help busy women in London find a party outfit even if they can’t take time out of work. This will be delivered in the most Christmassy way we know: with a fun, glamorous, party-song-singing, shoppable Christmas choir." 

The idea was developed and the campaign created by agency TBWA\London, whose CEO said it combines "festive cheer” with “an incredibly convenient way to shop for the hottest party looks during this hectic season.”

In addition to the fun element of Christmas, the retailer is also donating money from sales at its London flagship and via its webstore to Smart Works. The charity aims to help women into the world of work by offering them dressing and interview coaching services.

Copyright © 2019 FashionNetwork.com All rights reserved.