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Published
Sep 9, 2016
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Hatchet Outdoor opens camping supply boutique in LA

Published
Sep 9, 2016

Cashing in on the glamping (the camping with "glamour") trend, Brooklyn-based Hatchet Outdoor Supply Co. has opened a retail location in Los Angeles' Arts District.

A look from Hatchet Outdoor's LA lookbook. Photo: Hatchet Outdoor Supply Co.


Hatchet Outdoor had its grand opening party earlier this week at 941 E. Second Street. The 1,800-square-foot location is in LA's Arts District in a former loft space that was rumored to be previously used by a stylist as a studio.

Founded by Gene Han, Hatchet Outdoor is designed to deliver a curated assortment to the camping crowd who wants to experience the great outdoors but with taste and style.

Han explained of Hatchet Outdoor's presence in the marketplace, “As you get older, you want to re-engage with the camping experiences you had as a kid.”

The LA location joins is the second in Hatchet Outdoor's retail locations. It follows the inaugural location in Brooklyn, NY.

Han is also a founder of the sneaker chain, Alumni, which got its start in Brooklyn as well.

At Hatchet Outdoor, consumers can re-engage with their childhood camping experiences with more mature selections such as stainless wine glasses and stylish camping clothes from brands like Carhartt W.I.P. and Japanese brand Snow Peak.

Price points for the merchandise range from $20 to $800.

 

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