Havaianas, Happy Socks team up for summer collaboration

Brazilian flip-flop brand Havaianas has joined forces with Swedish socks and underwear brand Happy Socks to produce a capsule collection with a casual, jolly mood, releasing a series of box sets containing assorted flip-flops and split-toe socks that add an amusing touch to summer looks. The box sets are available in-store and on the two brands’ websites.

The joint Havaianas-Happy Socks collection is unique and quirky, as is the concept of split-toe socks and matching flip flops, creating a series of fun looks ideal for the summer season, and the rest of the year too.

The design combines the vibrant colours typical of Happy Socks’s range and the iconic design of Havaianas flip-flops. The collection consists of three colour combinations, with patterns inspired by the Swedish landscape and Brazilian beaches: palm trees and Santa Claus reindeer, waves and beach umbrellas alongside snow-capped peaks and snowmen, skiers and surfers.

Ads

“Opposites attract! Socks and flip-flops are the perfect combination to spread happiness and colour across the world, whatever the season,” said Viktor Tell, founder and creative director of Happy Socks.

The Havaianas x Happy Socks box sets are available at the Swedish brand’s stores and online on the two brands’ websites, priced at €30.