Health and beauty care sales at groceries are on the rebound

By

Dani Greene

Published
Feb 19, 2016

According to a newly released study by Acostia, after declining for years, health and beauty care (HBC) sales at grocery stores is on the rebound. In 2015, HBC sales accounted for 18 percent, or $15 billion, of all HBC sales. The report found that 53% of shoppers purchase HBC items at grocery stores and that 18% of shoppers have increased purchased more health and beauty care items at groceries in 2015 than in 2014.

 
“Health & Beauty Care represents a significant revenue opportunity across the board, and grocery stores are seeing an increasingly larger share of those dollars. There’s no question that the health of HBC at grocery is improving,” said Colin Stewart, Senior Vice President, Acosta.
 
Acosta also found that HBC shoppers generally spend more than twice as much as non-HBC shoppers at groceries. Although grocery stores are making inroads into the HBC sector, they nevertheless face fierce competition from e-commerce sites, particularly Amazon and other mass merchant websites. Forty percent of HBC shoppers purchase items online.

Acostia, established over 85 years ago, is a leading sales and marketing company in the United States and Canada. In addition to merchandising, Acostia conducts extensive market research to keep clients informed and empowered.