×
42 191
Fashion Jobs
SAKS FIFTH AVENUE
Senior Manager, Integrated Marketing
Permanent · New York
L'OREAL GROUP
Account Executive - Sales Skinceuticals (Montgomery, al)
Permanent · Montgomery
ULTA BEAUTY
Salon Manager-Carson Valley Plaza
Permanent · Carson City
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City
OLD NAVY
Loss Prevention Agent - Eastfield
Permanent · Springfield
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco
MARSHALLS
Store Operations Financial Planning & Analysis Manager
Permanent · Framingham
TJX COMPANIES INC.
Product Manager ii
Permanent · Marlborough
TJX COMPANIES INC.
Background Screening Compliance Investigator
Permanent · Marlborough
KOHLS
Staff Product Manager-Innovation
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Rapid City

Health report urges ban of term 'anti-aging' from the beauty industry

By
AFP-Relaxnews
Published
today Jun 8, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Should the term "anti-aging" be banished from beauty vernacular? According to a new report, time is up on the potentially damaging phrase.


Dubbed "That Age Old Question," the report, which was carried out by Great Britain's Royal Society for Public Health in partnership with the Calouste Gulbenkian Foundation, states that "anti-ageing narratives" encourage unrealistic body norms and poor body image that can have a negative effect on women. 

"We have seen just how valuable a positive and optimistic outlook on ageing can be to personal health and wellbeing, and yet many everyday conversations, informed by the media, are rife with examples of language that either trivialise, vilify, or catastrophise the ageing process," it reads. "Chief among these is the persistent use of the term ‘anti-ageing' within the cosmetics and beauty industry."

As highlighted by The Independent, the report calls on major beauty retailers and the media to eschew the term "anti-aging," emphasizing that: "the explicit presumption that ageing is something undesirable and to be battled at every turn is as nonsensical as it is dangerous."

While the term remains highly prevalent within the beauty industry, there are signs that attitudes towards ageism are changing. Last December, actress Thandie Newton teamed up with RoC Skincare to shine the spotlight on the problem of ageism. The "Westworld" star fronted a social media campaign for the brand, called ‘For Your Age,' that drew attention to the potentially negative language and phrasing commonly used in reference to age. Makeup brand CoverGirl also caused a stir when it flouted convention and unveiled 69-year-old model Maye Musk as an ambassador back in September, while L'Oreal Paris's October 2017 fashion week saw brand ambassador Dame Helen Mirren, 72, and Jane Fonda, 79, take to the catwalk in the French capital.


 

Copyright © 2020 AFP-Relaxnews. All rights reserved.