Activewear brand New Balance launches an Autumn collection designed and promoted by model Heidi Klum. The line for women on-the-go will be sold on Amazon’s clothing store.

Heidi Klum for New Balance

The line aims to suit fashion-forward busy mothers like Heidi, comfortable and innovative. “Heidi Klum for New Balance” will have pieces ranging from $32-168, available in the US, UK, Germany & Japan from October 7th.

“For our first campaign I envision myself on a trampoline“, says Klum. Amazon, holding exclusive distribution rights, is launching in November a multifaceted campaign with a viral component and print ads, photographed by renowned Rankin.



By Rosie Hart