×
60 554
Fashion Jobs
MIZZEN+MAIN
Account Executive - Specialty ne & Midwest
Permanent · DALLAS
COTY
Area Sales Manager
Permanent · Miami
LEVI'S
Part-Time Sales Supervisor
Permanent · Katy
SALLY BEAUTY HOLDINGS LLC
Outside Sales Representative -Cosmoprof
Permanent · Colorado Springs
SALLY BEAUTY HOLDINGS LLC
2nd Shift Inventory Control Specialist
Permanent · Jacksonville
NORDSTROM
Asset Protection - Agent - North Point Marketcenter Rack
Permanent · Alpharetta
NORDSTROM
Asset Protection - Agent - The Outlet Collection Rack
Permanent · Auburn
NORDSTROM
Asset Protection - Security Ambassador - Galleria at Roseville
Permanent · Roseville
LULULEMON
Assistant Manager, Operations | Cherry Creek Mall (1 Year Contract)
Permanent · Denver
LULULEMON
Assistant Manager, Operations | Bellevue Square
Permanent · Bellevue
LULULEMON
Assistant Manager, Operations (Hyde Park)
Permanent · Chicago
OLD NAVY
Assistant Manager, Customer Operations - Airport Square
Permanent · North Wales
OLD NAVY
Assistant Manager, Customer Operations - Monroe Mktplace
Permanent · Selinsgrove
OLD NAVY
Asset Protection Coordinator - Florida West
Permanent · Estero
OLD NAVY
Assistant General Manager, Merchandising - Jefferson Mall
Permanent · Louisville
OLD NAVY
Assistant General Manager, Merchandising - Willowbrook-Houston
Permanent · Houston
OLD NAVY
Assistant Manager, Customer Operations - Oshkosh
Permanent · Oshkosh
OLD NAVY
General Manager - Ridgewood Court
Permanent · Jackson
OLD NAVY
General Manager - Monroe Marketplace
Permanent · Selinsgrove
OLD NAVY
Asset Protection Coordinator - Portland
Permanent · Beaverton
OLD NAVY
General Manager - Tikahtnu Commons
Permanent · Anchorage
OLD NAVY
General Manager - Watertown
Permanent · Watertown
By
AFP-Relaxnews
Published
Jul 30, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Henkel backs customizable hair coloring with new investment

By
AFP-Relaxnews
Published
Jul 30, 2019

Personal care brand Henkel, which is known for brands like Schwarzkopf and Dial, is investing in customizable hair dye.

The brand first launched in 2010, and offers clients the chance to test out products as a one-time purchase or commit to a subscription - ESalon


The company has acquired a 51 percent stake in the LA-based ESalon.com, which specializes in creating personalized hair dye formulas designed for at-home application. The brand first launched in 2010, and offers clients the chance to test out products as a one-time purchase or commit to a subscription. It generated sales of approximately $30 million in the financial year of 2018.

"With this joint venture, we aim to grow our core business and at the same time expand in an innovative digital business model," said Jens-Martin Schwärzler, Executive Vice President and responsible for Henkel's Beauty Care business.

"The strong ESalon business which addresses the growing trend of personalization in beauty care will be a perfect fit. We expect to gain valuable consumer insights that will also help us to create meaningful innovations for our classical retail consumers."

The acquisition is the latest in a series of big moves for Henkel, which launched the vegan brand Nature Box earlier this year, focusing on cold-pressed oils, vegan formulas and certain sustainably-sourced ingredients.

At-home hair dyes have become a source of innovation for beauty giants recently, as brands seek to tap into the growing trend for customizable beauty options and offer a more nuanced product.

In May, L'Oréal unveiled Color&Co, a personalized hair coloring experience offering users an online consultation from a professional colorist via live video. Following the analysis, the service selects an appropriate base color, modifying depth and tone to create a unique custom color blend for each client. The hair color is then mailed to shoppers, along with personalized application instructions.

In February, the beauty giant's Garnier label also teamed up with the augmented reality (AR) platform Modiface to launch a 'Virtual Shade Selector' tool that uses personalized technology to recommend different shades to consumers via smartphone or computer.

Copyright © 2022 AFP-Relaxnews. All rights reserved.